If you are thinking about installing surveillance cameras at your place of business, then you are probably already looking forward to their benefits. For example, you are probably excited about deterring theft and having solid evidence in the event that a crime does take place on your commercial property. However, there are a few unexpected advantages to having surveillance cameras in place as well. These are some of the benefits that you may not have thought about yet.
1. Enjoy Savings on Your Insurance
Have you talked to your business insurance agent about your plans to install surveillance cameras yet? If not, you might be pleasantly surprised when you do. Some companies are willing to offer discounts to business owners who take security measures to prevent theft and damage, such as installing surveillance cameras. Make sure that you talk to your insurance agent about any discounts that you might qualify for, and let your insurance company know about the installation as soon as you have it done. In time, these discounts can help you recoup the costs of having your system installed.
2. Keep an Eye on Customer Habits
You don't have to just watch your surveillance cameras to watch out for shoplifting and other crimes that could be committed by the people who visit your business. You can also use your cameras as a bit of a marketing tool. By watching your surveillance cameras, you can gather quite a bit of useful information about your customer base. For example, you can spot products that customers seem to be interested in; if you see that a lot of customers are looking at the same products but still aren't buying them, you might want to try slightly reducing the price. You can also spot which displays and areas in your store seem to earn the most attention, which can help you with product placement.
3. Encourage More Productivity from Employees
You won't just cut down on employee theft by installing surveillance cameras on your commercial property -- you can also cut down on employee slacking. If your employees know that you can see what they are doing at all times, then they just might increase their productivity levels.
As you can see, there are some pretty amazing unexpected benefits to installing surveillance cameras at your place of business. If you aren't already convinced that you should install a system, consider talking to a security services company such as Intellex Security to find out more about the advantages of installing surveillance cameras.